Recently, Tim Ferriss, author of the best-seller book The 4-Hour Workweek, talked about Entropy. In the video portion of his blog entry (included below), Tim showcases Entropy as one of several products and services discussed. These products, Entropy included, were inspired by the methods Tim describes in the book.
(Entropy's part starts at 1:15 into the video. Click here if you can see the video above)
Here's what Tim had to say:
"Entropy: this is a sports drink, although I wouldn't call it a sports drink. It is a B vitamin, vitamin C, guarana, L-carnitine, Green Tea, etcetera drink. It does not contain a lot of the bullshit that is in drinks of this type. Actually designed by a software engineer from a well-known company. You can see that the packaging and everything is done really, really well. This is the box, and I've been consuming it regularly. (Clicks can) This is empty. Very well done, very professionally done. (Pointing at Entropy) This is certainly a very different type of muse than this one (pointing at the previous product)"